Bet Fred originated from one single betting shop in Salford back in 1967. The name comes from one of its co founders Fred Done. Fred was one of the first bookies to pay out prematurely. It was March with just under 2 months left to the end of the season when they paid out on Manchester United winning the league. To their surprise Arsenal sneaked it by one point. It did serve as a great but costly publicity stunt. They are now over 1,000 Bet Fred shops creating a turnover of over £3 billion. Fred Done invented the Lucky 15 Bet in 1984 and launched betfred.com in 2004. Betfred also successfully completed the purchase of the Tote in July 2011.

The site itself is extremely user friendly and negotiable.

It is very pleasing to the eye due to its full colour photo’s and graphics sitting against a navy blue background. Everything is very legible and quick to load. It has a very wide spectrum of sports and also covers all the usual casino, poker and games in depth. However it’s the innovate betting coupons and pages on the football that make this site stand out from the rest. The football predictor page can be a useful tool on a Saturday morning.


Promotions Bet Fred prides itself on the support it gives the racing industry and has daily horse racing bonuses to tuck into.

They are currently offering a wonderful £25 bonus.

To qualify for the bonus open a new account here and place a bet of between £1 and £25 at odds of evens or greater and Bet Fred will give you a free bet to the same value within 24 hours of your first bet being settled.

The really exciting bonus offer at Betfred is the double delight and hat trick heaven offer on the first goal scorer. Double Delight If your player scores the first goal of the match and then goes on to score another, Fred will double your first goal scorer price.
Hat-trick Heaven If your player scores the first goal of the match and then goes on to score a hat-trick, Fred will treble your goal scorer price. Now that’s a good offer! and this is what sets Betfred apart from the other online sports betting sites.

Snapshots Support Betfred have a very impressive support system with separate contact emails for, technical, betting, accounts, and free bet queries. You also have the option of live help over the web.